🌿 A Seed Sown Abroad. A Brand Rooted in India.
The story of LIFE PURIFIED doesn’t begin in a factory or boardroom. It begins in a quiet kitchen in Germany, where I lived as a young mother — raising my son in a land that was beautiful, but unfamiliar.
Being a mother in a foreign country meant questioning every small thing — from what we ate and how we lived, to what touched our skin. Navigating supermarket aisles in a different language, I was struck by how little I truly trusted the personal care products on the shelves. I missed the deep comfort of Indian traditions and the clarity that came from knowing exactly what went into the things we use every day.
So I started small. I made everything myself. Soaps. Balms. Butters. Oils. I turned to kitchen ingredients, food-safe elements, and Ayurvedic rituals I remembered from my own childhood. Not as a business idea. Just as a mother.
Those quiet experiments became the foundation for something much bigger. Not just a product. A perspective. A way of life that blended minimalism, sustainability, and wellness rooted in care.
Though LIFE PURIFIED would take shape only years later, the soul of the brand was born right there — in the quiet courage to question, create, and protect.
💕 The Moment That Changed Everything
Back in India, during one of our usual weekend video calls with family, something unexpected happened — not dramatic, just ordinary. But it would change everything.
My nieces were laughing, playing dress-up with some of my old makeup I had left behind. Lipsticks mostly — the kind we don’t think twice about. They smeared it across their cheeks and lips with giddy delight.
And then one of them leaned in and pretended to eat it.
They were just playing. But I froze.
In that split second, I saw it differently. These weren’t just children being playful — they were putting something on and into their bodies without knowing what it was. And that’s when it hit me:
Our children have no say in what touches their skin. But we do.
It wasn’t about my son anymore. It was about every child. Every home. Every parent. Every woman who has ever stood in a supermarket aisle flipping over a bottle, scanning through ingredients she can’t pronounce, and wondering silently, “Is this safe?”
That ordinary moment stirred something deeper. It was the moment LIFE PURIFIED found its voice.
🌱 And So, LIFE PURIFIED Was Born
But not immediately.
The moment with my nieces planted a seed, yes — but the brand itself took shape over time. It wasn’t a dramatic shift, but a quiet unfolding.
After relocating back to India, I found myself at a meaningful crossroads. With over a decade of experience in corporate HR, Chess coaching, and operational roles, I had every reason to return to the structured path I knew well. For a while, I considered it deeply — not out of habit, but out of respect for the discipline and dedication it takes to sustain a corporate career.
But something had shifted within me.
There was a deeper pull — one rooted in the belief that work could mean something more. That it could heal, uplift, and contribute beyond the self. It wasn’t about choosing purpose instead of profession — it was about choosing to build something that could combine both.
That’s when LIFE PURIFIED began to take shape.
Not as a reaction, but as a response. Not a detour from my career, but an extension of the values I cared about most.
A way to give back. A way to honour my roots and reimagine them for today. A way to build something that could serve others and feel deeply true to me.
LIFE PURIFIED became the natural evolution of that choice — a brand that prioritizes health, honesty, and harmony over hype.
Rooted in Ayurveda. Elevated by science. Created with care, not marketing.
LIFE PURIFIED began with handmade batches of creams, soaps, oils and balms — each one carefully crafted with organic ingredients, zero toxins, and love at its core.
But we didn’t stop there. We asked ourselves: Can ancient wisdom meet modern efficacy? Can traditional formulations be reimagined for the needs of today’s skin, lifestyle and climate?
The answer was YES.
We took the best of Ayurveda and amplified it using:
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🌱 Plant stem cell technology for regeneration and repair
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💧 Nanotechnology for deeper delivery of herbal actives
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⚡ Plasma infusion to boost absorption and potency
What we created wasn’t just clean beauty. It was Advanced Ayurveda — high-performance wellness rooted in purity, tradition, and purpose.
🌿 Our Journey
From that kitchen in Germany to our factory outlet in India, we’ve come a long way — but our values have never wavered.
We started small:
🪜 Natural soaps
💧 Herbal oils
🧴 Gels, creams, and shampoos handmade with love
All crafted in small batches. All tested on ourselves. All shared with friends, family, and anyone who believed that clean beauty is real beauty.
As demand grew, we didn’t scale carelessly. We scaled mindfully: ✔️ Still handcrafted in small batches
✔️ Still sourcing locally and responsibly
✔️ Still formulated with zero compromise
✔️ Still powered by a diverse workforce of women and LGBTQ+ individuals
✨ What We Stand For
Our Vision
To define Indian skincare for the world — where wellness means more than beauty. It means safety, sustainability, and inclusivity for every generation.
Our Purpose
To create transformative personal care by blending ancient Ayurvedic wisdom with cutting-edge scientific advancement — making it accessible, honest, and effective.
Our Promise
To craft every product with intention, to never compromise on quality, and to ensure that every drop is backed by clarity, compassion, and care.
🪥 Where We Are Today
From that kitchen in Germany to a corporate office and experience center in Bangalore, and a certified Ayurvedic manufacturing unit in Hyderabad, LIFE PURIFIED has grown — but never outgrown its values.
We now offer:
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📅 165+ Ayurvedic formulations
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🏦 Experience Center + Online Store
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💼 White Label Manufacturing Services
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🍿 Hospitality Wellness Kits for boutique hotels & retreats
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💳 Ethically sourced, AYUSH-licensed & GMP-certified products
With a passionate, all-heart team that includes women, LGBTQ+ individuals, artisans and scientists, we continue to grow with intention — one formula, one story, one home at a time.
🌍 We Create With Conscience
We don’t just make wellness products — we make them well.
Our products are:
💚 Handcrafted in small batches
💚 AYUSH licensed, ISO & GMP certified
💚 Made with sustainably sourced herbs and oils
💚 Packaged in eco-conscious materials
💚 Developed by a diverse, empowered team — led by women, supported by LGBTQ+ voices
We believe that inclusivity isn’t a trend — it’s the future. And we’re proud to be building a workplace and a brand that reflects the world we want to live in.
💛 LIFE PURIFIED Is...
A mother’s answer to a question no one else was asking. A return to tradition, crafted with innovation. A wellness brand that believes what you put on your skin should feel like an act of love.
With love, integrity, and purpose,
Lakshmi Priyaa T T
Founder, LIFE PURIFIED