Skin care serums are concentrated formulations designed to deliver targeted ingredients to the skin. These lightweight and often gel-like products contain high concentrations of active ingredients such as vitamins, antioxidants, peptides, and hyaluronic acid.

Serums are formulated to address specific skincare concerns like fine lines, wrinkles, hyperpigmentation, or hydration. Due to their potent nature, serums are typically applied after cleansing and before moisturizing.

They are known for their ability to penetrate the skin deeply, providing potent and targeted benefits for a more focused approach to skincare.